Are you publishing content that people want to spend time on? Is it relevant? Valuable? Content Marketing is more than the latest SEO tactic. It’s the difference between reaching your clients online and being overlooked.
Today’s savvy consumer clicks away from banners, bullets, and buttons that just “shout” at them. Reverse the old internet advertising idea of push marketing – don’t let it be all about getting your call to action in their face. If you want to convert users into customers you have to know exactly what they want.
Stop wasting their time. Stop turning people off with content that isn’t thought out from their perspective. In their mind your ads are all about your profit – not their pain points and interests. Content Marketing realizes that everything you put out catches your customer’s attention or drives them away.
You may have heard the phrase “Content is King”, but do you really know what it means? We Do.
FAT Media stays on top of marketing trends. We know the 2.0 answer is merging your message with quality content that speaks to your customers’ needs and interests. The result? Consumers will look for you when they are ready to buy. They will share your content – making you a credible expert. Nothing is better when marketing today!
Wondering what the Content in “Content Marketing” is?
Content is everything you put out. It is the blog, it’s the two sentence tagline, the product description, but it’s not just words on a page. Content means images, photographs, infographics – everything that shows your consumer you are the expert. Content online gets interactive – with a click, a game, an instant response. Content online speaks for it self in videos, podcasts, Mp3s.
FAT Media doesn’t just know what you need – Fat Media creates the content you need.
Some agencies will come up with reports on how many images you need, how many times you should blog, the ratio of Facebook posts to tweets and what should go on your Youtube channel. If they are good, they will say have a website heavy in webpages.
Basically – other agencies can overwhelm you with their theories. Grocery lists of content you are supposed to fill the blanks with. This leaves you, list in hand, with a whole new problem – trying figure out where you are supposed to get those videos, those photos, and all those blogs…
Content Marketing is like planning a 6 course meal, snacks, and the dessert that brings them back to the table. FAT Media brings it all to the table.
We’ll find the content that your client’s want. We’ll give it to them in ways that they respond to. We can create content that speaks in a tone and a voice that suits what your consumers listen to. We make it meaty when your clients look for heavy detail. We can make it short and sweet. We create content that consumers want to share with their friends.